Photo: Flickr/SAT-7 (c)
A Persian Christian television channel, SAT-7 PARS, is now live on a platform called "Yahsat," one of the most viewed satellite platforms in Iran. Attracting an estimated ten million viewing households in the country, Yahsat provides a focussed high-power beam specifically covering the countries of Iran and Afghanistan. It also requires a much smaller, cheaper and less-conspicuous dish than would typically be required for other satellites.
Furthermore, the quality and variety of Farsi-speaking channels offered by Yahsat has made it an increasingly popular choice for families. "This has been our dream for several years as Yahsat is an increasingly popular satellite with Iranians, and it will enable us to interact with a whole new audience in Iran and other parts of Central Asia," explains the Christian channel's Senior Manager, Panayiotis Keenan.
"By broadcasting on Yahsat, we have a whole new viewership; industry data indicates that it probably doubles the number of potential viewers for SAT-7 PARS in Iran," further explains SAT-7 Founder and CEO, Dr. Terence Ascott. "In addition, there are no other Christian channels on this satellite, and so this is actually quite a unique and special opportunity for us."
The SAT-7 PARS channel has been broadcasting for ten years to a wide audience -- reaching viewers in Iran, Afghanistan, Tajikistan, the rest of the Middle East, Europe, and via online to Farsi-speakers around the world. Its positive, politically and culturally sensitive Christian programming has won the trust of many viewers in the region.
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